Welcome to our site-in-progress! We've been busy developing amazing solutions for our clients, leaving little time to update our own digital home. Check back soon to see what's new. Have a project in mind? We're always eager to chat, even if it means our site makeover waits a bit longer.

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Avinity Advisors

From concept to completion

The best clients
inspire our best work

Our Story

With a team based in Charlottesville, Virginia, the reputation that precedes us is of our diverse experience across industries and audiences. We've coupled that with being able to get more done, faster, with fewer resources to achieve success for our clients, repeatedly.

Our clients range from conservative – healthcare and education - to cutting-edge – AI and tech, and we sit at that intersection, guiding them each to the best marketing strategies to reach their goals. We don't force fit our clients into a pre-determined framework or template, and that's intentional. Instead, we approach each project as a unique challenge that requires a custom solution.

We can do this because we have a vast collection of experiences and varied skills to call upon – and because we are relentlessly curious, always learning new things, asking 'why?' and suggesting 'what if…'?

We specialize in creating deeply integrated marketing and communications strategies that connect across channels and rely on the power of owned and earned media before we invest in paid.

We do our best work with small to medium businesses who are ready to scale, with aggressive growth goals. We love a defined challenge and trade on a culture of candor and collaboration. Let's talk!

Our Work

Brand Positioning

Competitive Analysis

Persona Definition

Val Prop Development

Website Development

Design and Content

Go to Market

Messaging

Integrated Channel Strategy-

(owned, earned, paid)

Audience Segmentation

Partnerships

Product Marketing

Positioning

Launch Planning

Sales Enablement

Demand Gen Strategy

Affiliate Identification

Executive Presence

Social Media Strategy

Speaking Engagements

Speech Writing

Media Training

Our Team

Tiffany Keaton

Fractional CMO & Founder

Tiffany is a seasoned strategy executive with over 25 years of experience. She excels in driving revenue growth, enhancing customer experiences and leading high-performing teams in strategic marketing initiatives.

Brendan Keaton

UI/UX Designer & Data Science

Brendan is a skilled developer and data analyst with a foundation in computer science. His skill set includes creating compelling data visualizations, innovative web solutions and automating data processes to enhance efficiency.

Andrew Shin

Frontend Developer

Andrew leads our Frontend Dev efforts informed by the knowledge developed at the University of Virginia and skills he's built in website migration and development of applications to automate reporting processes for clients.

Justin Kaplan

FullStack Developer

Justin is a full-stack developer with a BS in Computer Science from the University of Virginia. He excels in fast-paced environments, adeptly managing multiple projects while consistently delivering high-quality solutions on time.

Services

Retainer

When you need strategic advice or guidance for new businesses or projects and want an experienced marketer available to jump in and help out.

Fractional

When you need the expertise of a seasoned marketing professional, but dont need or cant afford a full time CMO; embedded in your leadership team and manage internal team.

Project

When you need help with concepting and executing an event or developing and delivering a new website. Structured, time bound, specific project deliverables.

Other

Have something else you need help with? Reach out and we'll see what we can do!