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Available for Fractional
Fractional Marketing Leadership
Strategy and execution tailored to your business
Executive-level expertise without the cost or commitment
ABOUT
Fractional CMO & Founder
With over 25 years in leadership roles across Fortune 500 companies and high-growth startups, I've reached a point in my career where I get to align my professional efforts with my personal values. I've gathered insights and experience from more than a dozen industries including aerospace, architecture and AI to education, healthcare and financial services. The oldest child in an entrepreneurial family, I'm now based in the heart of the Blue Ridge Mountains, from where I combine my big-city, corporate expertise with a grounded, relationship-focused approach to helping small businesses grow.
25+ Years Experience
12+ Industries
Serving Clients Nationwide
WHAT WE DO
Transform your market presence by positioning your brand for maximum impact through data-driven competitive analysis, detailed persona development and compelling value proposition creation. We will partner to crafts cohesive brand experiences, from strategic positioning to media relations and event participation.
- Strategic competitive analysis to identify market opportunities and differentiation points
- Creation of detailed buyer personas to target your ideal customers
- Development of powerful value propositions that resonate with your audience
- Custom website design and storytelling that captures your brand essence
Together, we'll guide your product from positioning through launch and beyond, ensuring maximum market impact and sustained growth. This approach combines precise market positioning, detailed launch planning and robust sales enablement with data-driven demand generation strategies and strategic affiliate partnerships.
- Strategic product positioning to capture your unique market opportunity
- Comprehensive launch planning that drives early adoption and market penetration
- Sales enablement programs that empower your team to exceed targets
- Strategic affiliate identification and partnership development
Deliver strategic guidance to maximize your market entry impact requires understanding the unique challenges startups face. Together, we'll develop powerful messaging and combine it with sophisticated channel strategies across owned, earned and paid media to ensure your brand reaches and resonates with your target audience.
- Crafting compelling messaging that captures your unique value
- Developing integrated channel strategies across owned, earned, and paid media
- Identifying and securing strategic partnerships to accelerate growth
- Building scalable frameworks that grow with your business
Elevate your leadership profile through strategic personal branding and content creation and media placements. Together, we'll craft engaging social media strategies and secure high-impact speaking opportunities and ensure your voice resonates with partnerships at national outlets including CNN, Forbes, Fortune and CNBC to regional or specialty publications like Washingtonian and Kiplinger's.
- Strategic social media planning and content development
- Identification and securing of relevant speaking engagements
- Professional speech writing and presentation development
- Expert ghostwriting for thought leadership content
To build a dynamic, efficient marketing function your organization needs to create the optimal balance of in-house talent, agency partnerships, and specialized freelancers to maximize impact while managing costs. I combine deep marketing expertise with proven leadership development strategies to build flexible, scalable teams that drive results.
- Expert guidance on interviewing and evaluating marketing talent
- Creation of hybrid team structures that optimize resources and capabilities
- Leadership coaching and team development programs
- Building systems for seamless collaboration between internal and external teams
FEATURED CLIENTS
Resonite Development LLC
Resonite Development sought pre-seed marketing leadership to establish their market foundation. Our partnership delivered essential brand positioning including a distinctive identity, compelling origin story, detailed customer personas and a showcase website.
London Automation
London Automation engaged fractional CMO services following their brand refresh, seeking strategic leadership to define competitive positioning, develop integrated content and event strategies and rapidly launch their new website before a key industry conference.
Tribunus Health
After five years of proven success, Tribunus Health partnered to scale their market presence. The comprehensive transformation included brand refresh, website overhaul, competitive strategy, team building, marketing infrastructure and sales enablement initiatives.
WHAT WE OFFER
We offer a number of services, don’t see what you want? Please reach out!
EMBEDDED SUPPORT
Regular, dedicated marketing leadership integrated with your team, offering consistent strategic guidance and execution oversight on a flexible schedule.
RETAINER
On-call marketing expertise when you need it, providing strategic counsel and problem-solving support without a fixed time commitment.
PROJECT-BASED
Focused expertise for specific marketing initiatives, from product launches to website redesigns, with clear deliverables and timelines.