Tribunus Health

Tribunus Health

Tribunus Health, a leading advocate for healthcare providers in payer contract negotiations, sought to transition from startup to scale-up after five successful years of operation. To achieve this goal and launch a new product, they partnered with a fractional Chief Marketing Officer to enhance their marketing capabilities and drive growth.

Challenge

  • Tribunus Health needed a CMO who could:
  • Refine the brand and launch a new website
  • Establish a marketing technology stack
  • Build and train a marketing team
  • Develop go-to-market strategies and sales enablement
  • Increase engagement through nurture campaigns and social media
  • Showcase success through case studies
  • Create a content calendar and event participation strategy
  • Develop an affiliate partner marketing strategy
  • Inform the business plan with market and customer research

Solution

Brand Refinement and Digital Presence

  • Oversaw the refinement of Tribunus Health's brand identity
  • Led the launch of a new website to better showcase their services and value proposition

Marketing Infrastructure

  • Established a robust marketing technology stack to support growth
  • Hired and trained new marketing team members
  • Managed agencies and vendors to ensure cohesive marketing efforts

Go-to-Market and Sales Enablement

  • Developed targeted go-to-market strategies for the new product launch
  • Created sales enablement tools to support the sales team in their efforts

Engagement and Content Strategy

  • Implemented nurture campaigns to grow engagement with prospects and clients
  • Developed a content calendar to ensure consistent, valuable content production
  • Established an event participation strategy to increase brand visibility

Success Showcasing

  • Created compelling case studies to demonstrate Tribunus Health's impact
  • Secured media coverage to enhance brand credibility and reach

Affiliate Marketing

  • Developed an affiliate partner marketing strategy to expand reach and generate new leads

Market Research

  • Conducted market and customer research to inform the business plan and future strategies

Results

  • Successful launch of a new product with a refined brand identity
  • Improved digital presence with a new, high-performing website
  • Establishment of a scalable marketing infrastructure and team
  • Increased engagement through targeted campaigns and content strategy
  • Enhanced visibility through media coverage and event participation
  • Development of valuable case studies showcasing client success stories
  • Creation of a data-driven business plan informed by market research

As a fully-embedded member of the leadership team, I guide Tribunus Health's transition from startup to scale-up by implementing a comprehensive marketing strategy and building a strong foundation for growth. The partnership has proven to be an effective solution for Tribunus Health's evolving needs.